Robson Resort Communities Honored with Prestigious 2018 MAME Grand Award
Robson Resort Communities was recognized for the third consecutive year with the prestigious 2018 Grand Award as “Builder of the Year” and took home multiple other honors at the 33rd Annual Major Achievements in Merchandising Excellence (MAME) competition. The ceremony was held on April 21, 2018, at The Westin Kierland Resort & Spa and celebrated the exemplary efforts of builders, land developers, interior designers, architects, sales managers, and sales associates. Robson shared this year’s top accolade with Camelot Homes.
“We are delighted to have earned the Grand Award once again from the Home Builders Association of Central Arizona. It is an honor for our talented team who is the core of our success,” said Edward J. Robson, Founder and Chairman of Robson Communities. “We are committed to being a leader in the industry by providing homebuyers outstanding service and building quality homes in extraordinary communities.”
The Home Builders Association of Central Arizona presents the MAME Grand Award “Builder of the Year” to the builder with the highest point total with entries in advertising, interior merchandising, product design, and individual award categories.
The Robson Ranch Fresco model took top billing for Best Detached Active Adult Product Design Under $300,000. The Fresco was designed for buyers who want something special and love to entertain.
Also, Robson Resort Communities earned the “Best Billboard” award by creating an attention-getting image and minimal copy. It increased awareness for the 55+ target market by depicting an upscale resort lifestyle in 6 Arizona locations.
Many of the new homes at a Robson Resort Community capture the essence of indoor/outdoor living by offering a seamless transition between these two areas. The Bacara Model at PebbleCreek is a perfect example of outdoor entertaining at its best; thus, taking home the award for Best Outdoor Merchandising for Homes between $450,00 to $700,000 of the expanded living area for enjoying.
In addition to these accolades and the Grand Award, Robson Resort Communities received MAME honors for the following:
Best Ad Campaign by a Master Planned Community (DesertFest) – PebbleCreek (Special Recognition)
Best Detached Product Design for Homes from $350,001-$500,000 – PebbleCreek, 2165 Solaris
Best Detached Active Adult Product Design $300,000 and over – PebbleCreek, 2313 Vienta
Best Outdoor Merchandising for Homes Under $450,000 – PebbleCreek, 2020 Fresco
Best Sales Person of the Year with a Company Closing Less than 250 homes a Year – PebbleCreek, Doug Taylor
Administrative Team Member of the Year, Robson Resort Communities, Stacie Mikol